Pricing
How we price, so the first call is about the work and not the number.
What sets the number
Three things set the number.
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01
Scope
What gets made: formats, counts, lengths. A clear list prices fairer than a vague one, and we help write it.
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02
Timeline
When it has to be live. Tight dates change the crew, the locations, and sometimes the idea.
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03
Usage
Where it runs and for how long. Rights are part of the price, so say it early.
Starting points
Three shapes of work.
Every project is priced on its own scope. These three shapes cover most of what we are asked for, and the figures are where each one starts. A small senior crew, with both cofounders across concept, shoot, and post, so there are no layers to pay for. All figures are in Canadian dollars.
Tier 01
Single Day
from $4,500 CAD
One shoot day. Stills or motion, one location, concept through delivery.
Typical shapes
- A lookbook or product set, one location
- A short brand film from a single day
- Cut-downs and stills from the same shoot
Tier 02
Campaign
$12,000 – $30,000 CAD
Multi-day or multi-format. Film and stills together, creative direction, crew, and full post.
Typical shapes
- A launch film with a stills campaign
- Two or three locations across several days
- Hero cut, social cut-downs, and a still library
Tier 03
Programme
$30,000+ CAD
Ongoing production across a season or year. Quarterly shoot days, building a library rather than buying a shoot.
Typical shapes
- Quarterly shoot days on one creative line
- A content library that compounds
- Both cofounders across the year
These are starting points, not quotes. Final scope sets the number, and that happens on a call, not on a form.
We will find the right shape. Want to talk it through?
Fifteen minutes is usually enough to land on a number. Bring what you know and we fill in the rest.
Book a call
Kevin Cruz
Cofounder, Creative Director and Photographer
Hira Vin
Cofounder, Director and Filmmaker
Vancouver, BC · Pacific Time
Want the long version? The full breakdown is below: what moves the number, the details that catch people out, and what to have ready before the call.
Let’s make one thing that works.
Scroll for the full breakdown
The full breakdown
Transparently, then: how the number gets made.
People ask what it costs before they ask anything else, and that is fair. The short answer is that it depends. The long answer is below, and it is not complicated. We would rather you read it now than wonder about it on the call.
Whatever the number lands on, you will know what it pays for. A small senior crew, both cofounders across concept, shoot, and post, and no layers between you and the people doing the work.
What moves the number
Three things, and they pull on each other. Change one and the other two usually move.
Scope
Scope is the list of what gets made: how many deliverables, in which formats, at what lengths. A clear list gets a fair number. A vague one gets a cautious number, because we have to price the unknowns. If you do not have the list yet, that is fine. Writing it with you is part of the job, and it costs nothing at this stage.
Timeline
Dates change the plan. A tight deadline can mean a bigger crew, fewer locations, or a simpler idea shot better. None of that is a problem, but it is a trade, and we will name it rather than absorb it quietly.
Usage
Usage is where the work runs, in which media, and for how long. Talent, music, and location fees all follow usage, and so does our licence. Paid media across a year costs more than a season on your own channels. Tell us early and the number is right the first time.
When something is unusual
Some projects do not fit a shape: an unusual location, a technical format, a live element. Talk to us before you write the brief. Ten minutes on a call can save a week of back and forth, and we will tell you plainly if it is not our kind of work.
Fine print, in plain words
The details that matter.
Four things that move a quote after it is written
- Formats, decided early
- Horizontal and vertical are not the same shoot. We frame for the formats we know about. Adding a new one after the edit can mean reframing, regrading, or reshooting, so name every format up front, including the ones you are not sure you need.
- Counts and lengths
- The number of deliverables and their lengths set the edit time, which is most of post. A quote is for the list we agreed. Changes after delivery are re-priced, not argued about.
- Rights and licensing
- Talent, music, and location licences are quoted for a territory, a term, and a set of media. Extending any of those later is possible, and priced then. Our own licence for the work is part of the quote and is written down.
- Crew and locations
- Crew size follows the shot list, not the budget line. Location fees, permits, and travel are passed through at cost and shown as their own lines.
Before the call
Six questions.
Answer what you can. We fill in the rest together.
- 01What is it for?
- 02Where will it run, and for how long?
- 03How many deliverables, in which formats?
- 04When does it need to be live?
- 05Where would it be shot?
- 06Is there a budget range?
Six answers, or as many as you have. Fifteen minutes turns them into a number.
Book a call